Accounting for just 1.1% of global ecommerce,  sports goods globally generated around $77.6bn  in online sales in 2022, marking it out as a highly  lucrative sector within retail (Figures 1 and 2).  Yet the scope of what constitutes sportswear and  sporting goods is in flux. Typically – and for the sake  of this report – it covers primarily sports apparel,  footwear and equipment, along with swimwear.  This can also be viewed in a more granular way to  also encompass winter and summer sports goods,  outdoor apparel, footwear and equipment, along  with fishing paraphernalia. Each of these segments  within the sports sector is a significant revenue  generator and all have, as consumer habits have  changed, become increasingly more prevalent in  the ecommerce mix. Alongside this is the growing prevalence of sports  fashion wear and athleisurewear, both strong  categories in their own right and both showing  strong growth. These are driven more by fashion  trends than by the uptake of sports and both are  increasingly significant to sports brands as their  mainstream sports markets become stressed.